The Art of Catering: A Fresh Connection Featured in Bay Magazine

At A Fresh Connection Catering, we’ve always believed that catering is more than just food on a plate — it’s an experience, a collaboration, and yes, even an art form.

This spring, I had the honor of writing about that very idea in the April 2025 issue of Bay Magazine, Tampa Bay’s premier lifestyle publication. My article, “The Art of Entertaining,” is featured on pages 12–13 and offers a behind-the-scenes look at what goes into creating truly memorable gatherings.

📖 Click here to read the full article in Bay Magazine (We’re on pages 12–13!)

A Personal Milestone — and a Full-Circle Moment

For those who don’t know me personally, I’m Bill O’Brien, Director of Sales and Marketing at A Fresh Connection Catering. I’ve been with the company for the past 15 years — a journey that has taken me from high-pressure kitchens to high-profile events and everything in between.

Before that, I was a professional tennis player and NCAA coach, with a career rooted in competition, discipline, and precision. Those same principles now guide how I approach catering: always striving for excellence, always preparing for the next challenge, and always working as part of a team.

Writing this article was a full-circle moment. It allowed me to reflect on what makes catering so meaningful — not just for our clients, but for all of us who do this work with passion every single day.

The Art (and Strategy) of Entertaining

In the article, I offer tips for hosting spring events, from graduation parties and Kentucky Derby gatherings to Passover and Easter celebrations. The focus? Planning ahead, being intentional, and working with your caterer to bring your vision to life.

“Your caterer is your partner in creating a seamless event. The secret to success? Clear and early communication.”— Bill O’Brien, The Art of Entertaining, Bay Magazine

That mindset is something we bring to every event at A Fresh Connection — whether it’s a backyard celebration or a black-tie gala.

Why This Feature Matters

Being featured in Bay Magazine isn’t just a professional highlight — it’s a reflection of how far we’ve come as a company. From our early days in St. Pete to now being one of the most trusted names in catering across the Tampa Bay area, it’s a journey built on relationships, resilience, and a whole lot of really great food.

It also reminds us why we do what we do: because we believe that hospitality is a form of love, and that thoughtfully prepared meals can bring people together in extraordinary ways.

Looking Ahead: Let’s Make Your Event a Masterpiece

If you’re planning an event in St. Petersburg, Tampa, or the greater Tampa Bay area, A Fresh Connection is here to help. We offer full-service catering for events of 30 guests or more, with custom menus, professional staffing, and a commitment to making your celebration stress-free and unforgettable.

📞 Call us at 727-308-1256

💬 Request a Quote at www.afreshconnection.com

And don’t forget to check out the full issue of Bay Magazine — it’s filled with inspiration, local flair, and a little culinary magic on pages 12–13.

🎉 Here’s to celebrating the moments that matter — with flavor, flair, and a whole lot of heart.